Not gonna work

I really enjoyed reporting and writing my recent Strib piece on wine labels. It could actually have been a series delving into different facets of how wineries try to lure buyers and how consumers end up getting lured.

But with it running in a family newspaper, I was not able to use a great anecdote I got from a local retailer. He was on a buying tour in Italy and came across a wonderful wine that he wanted to bring to the Twin Cities market.

But he couldn’t do it, and reluctantly asked the proprietor if it could come to these shores with a different name. Apparently, in an area where wines called Bitch and Fat Bastard fly off the shelves, this is apparently a brand too far (even though it’s pronounced koon-toe):

About Bill Ward

James Beard Award winner Bill Ward has been covering wine for the better part of a century (the 21st). His “Liquid Assets” column runs in the Minneapolis Star Tribune.
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One Response to Not gonna work

  1. Totally awesome. I know some people I’d like to give that to.

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