Not gonna work

I really enjoyed reporting and writing my recent Strib piece on wine labels. It could actually have been a series delving into different facets of how wineries try to lure buyers and how consumers end up getting lured.

But with it running in a family newspaper, I was not able to use a great anecdote I got from a local retailer. He was on a buying tour in Italy and came across a wonderful wine that he wanted to bring to the Twin Cities market.

But he couldn’t do it, and reluctantly asked the proprietor if it could come to these shores with a different name. Apparently, in an area where wines called Bitch and Fat Bastard fly off the shelves, this is apparently a brand too far (even though it’s pronounced koon-toe):