For a good long while, and especially during the last decade, the drumbeat heralding the end of journalism has sounded. I’ve never bought into it, and not just because I’m losing my ongoing battle with Old Cootdom.
I don’t know a lot, but I do know this: Information gathering, informed perspective and great (nonfiction) storytelling will always be valued, even as the platform for delivering it might morph.
Every so often, something might come along to give me pause. Still, I must say that a computer that can write stories has never fallen into that realm. As is his custom, the Wine Curmudgeon has some fun with this and makes some cogent points.
Unless everything I’ve read about “” and observed from “” the Millennial generation is wrong, computer-produced copy from a winery or any other entity will not resonate with a demographic that places a ginormous priority on authenticity and back stories.
Millennials are computer-savvy, and they might not care about recommendations from Robert Parker or yours truly, but by all accounts they are guided by real voices, by their friends “” and not by Siri and “her” friends. That’s one reason I hammer home the importance of finding a winemonger (or three) who’s tuned in to your palate and pocketbook.
That’s also why, when I review wines, I don’t throw around a bunch of flowery descriptors but try to get at the essence of the wine: flavor, texture, body, finish. Although maybe it’s also because I’m paranoid about ending up like this hilarious wine-phrase descriptor algorithm.